How to Set Up Google Business Profile for Medspas: Your Step-by-Step Guide to Local SEO Success

Want more medspa bookings without spending money on ads? It all starts with one free tool that’s often overlooked: your Google Business Profile (GBP). When optimized properly, your profile helps you show up in Google Maps, local search results, and even voice searches—right when potential clients are actively looking for services like Botox, laser hair removal, or facials in your area.

In this guide, we’ll walk you through how to set up and optimize your Google Business Profile for a medspa, helping you get found, gain trust, and grow faster.

What Is Google Business Profile and Why Does It Matter for Medspas?

Google Business Profile (formerly Google My Business) is a free listing that allows your medspa to appear in local search results, Google Maps, and Google’s Local Pack (the 3-business box that appears under the map when people search for services).

It’s one of the most powerful local SEO tools you can use—and best of all, it’s completely free.

Benefits for your medspa:

• Appear at the top when someone searches “medspa near me” or “Botox in [city]”

• Show reviews, hours, services, photos, and booking links

• Drive direct calls, website visits, and appointment requests

• Improve local SEO rankings and overall online visibility

Step 1 – Claim or Create Your Google Business Profile

If you haven’t claimed your medspa’s GBP, that’s your first move.

How to create or claim your profile:

1. Go to https://business.google.com

2. Sign in with your Google account (preferably your business email)

3. Search your business name—if it exists, claim it. If not, create a new one.

4. Enter your medspa’s official name, address, and phone number (make sure this matches exactly what’s on your website and other directories).

5. Choose the primary category: Medical Spa

6. Add secondary categories if applicable (e.g., Skin Care Clinic, Laser Hair Removal Service)

7. Verify your business via postcard, email, or phone depending on Google’s options

Step 2 – Add Complete and Accurate Business Information

Google loves complete, accurate profiles. The more detailed your info, the more likely you are to rank well—and convert visitors into clients.

What to include:

• Business Name (match your branding exactly)

• Address (include suite numbers, avoid PO boxes)

• Phone Number (preferably one that can receive calls/texts)

• Website URL (link to your homepage or service landing page)

• Business Hours (keep these accurate—update for holidays)

• Attributes (women-led, LGBTQ-friendly, etc. if applicable)

Make sure your NAP (Name, Address, Phone Number) is consistent across your website, Yelp, RealSelf, and directories.

Step 3 – Write a Localized, Keyword-Rich Business Description

Your business description is your chance to tell searchers (and Google) what you do and where you do it.

Tips for a strong medspa description:

• Use up to 750 characters

• Include top services: Botox, fillers, facials, microneedling, etc.

• Include your city or area multiple times

• Mention what makes you different (e.g., “We offer physician-led skincare treatments in the heart of Dallas.”)

• Avoid promotional language (no discount talk or emojis—keep it professional and clear)

Step 4 – Add High-Quality Photos and Videos

Visual content is critical in the aesthetics space. Google rewards profiles with fresh media, and clients are more likely to choose a business that looks trustworthy.

What photos to upload:

• Exterior and interior of your medspa

• Staff photos (smiling, professional)

• Treatment rooms and front desk

• Before-and-after photos (with permission)

• Short videos showing your team, services, or client experiences

Use real images—not stock photos. And make sure they’re well-lit, horizontal, and high-resolution.

Step 5 – List Your Services (and Use Keywords!)

Google allows you to add a detailed list of services within your profile. This is where local keywords can really shine.

What to include:

• Each service you offer: Botox, Laser Hair Removal, Hydrafacial, etc.

• Brief description for each service

• Price (optional but helpful)

• Match your website services to these names for consistency

Using keyword phrases like “Botox in Austin” or “Microneedling for acne scars” helps with local search rankings.

Step 6 – Collect and Manage Google Reviews

Online reviews are the lifeblood of your medspa’s online reputation. They’re also a top ranking factor for local SEO.

How to get more Google reviews:

• Ask every satisfied client via email or text

• Include a review link in post-appointment follow-up messages

• Train your front desk to mention reviews after checkout

• Offer incentives like monthly drawings (just don’t pay for reviews—it’s against Google’s policy)

Respond to every review, even the negative ones. Be professional, polite, and show future clients that you care about feedback.

Step 7 – Use Posts to Promote Specials and News

Google allows you to post updates—like a mini social media feed—directly to your profile. These posts appear in search results and can help increase engagement and drive bookings.

Post ideas for your medspa:

• Monthly Botox or filler promotions

• New service announcements

• Client success stories

• Staff highlights

• Events or open houses

Use high-quality images, include a CTA (e.g., “Book Now”), and update weekly if possible. Posts expire after 7 days unless marked as an event.

Step 8 – Monitor Performance and Optimize Regularly

Once your profile is live and active, check in monthly to see how it’s performing.

In your GBP dashboard, track:

• How many people found you in Google Search or Maps

• What search terms they used

• How many calls, direction requests, and website clicks you received

• Which photos are getting the most views

Use this data to guide future optimizations—whether that’s adding more relevant keywords, uploading new photos, or focusing more heavily on review generation.

Final Thoughts: Google Business Profile Is a Medspa’s Local SEO Secret Weapon

Your Google Business Profile is the first impression many potential clients will have of your medspa. It’s where they decide whether to call you, visit your website, or scroll past you.

By setting it up properly and optimizing every section—from services and photos to reviews and posts—you not only increase your visibility in local search, but you also build trust and credibility with every person who finds you on Google.

And if you don’t have time to manage it yourself, Medspa Millions offers full local SEO and GBP management to help you rise to the top and stay there.

Want More Bookings Without Spending More on Ads?

👉 Let Medspa Millions set up and optimize your Google Business Profile for you.
We’ve helped dozens of medspas dominate local search and generate high-quality leads—now it’s your turn.